Interesting article from the FT.com on how old media might increase its share of online ads:

Veronis Suhler will report on Tuesday in its annual comprehensive study of the media business that this year, of the $22bn expected to be spent on online and mobile advertising in the US, traditional media groups’ share is forecast to be 37 per cent, up from 23 per cent in 2000.

To some extent, this is a replay of the retail wars between online and offline brands in the early days of e-commerce… Will traditional media providers succeed in their migration to online?