JetBlue’s CEO David Neeleman just had one of the toughest weeks in his career.

With his company still recovering from the effects of the Valentine’s Day snowstorm that swept their New York hub, it is time to reach out to their so-far loyal customers and to start going down the slow path of customer recovery.

As one of the many people that had to change/cancel their long weekend plans because of this mess, I am certainly expecting an explanation.

In yet another example of how digital media engages companies and users in dramatically new and unexpected ways, here is his apology as posted on YouTube… direct, sincere and to the heart of the issue:

(if you are reading the RSS feed, please go to the blog post to see video)