digital media review

29 Jan, 2007

It’s never too late for Nielsen

Posted by: Juan Lopez-Valcarcel In: Movies & TV

Nielsen’s TV ratings have always had one major flaw: they failed to capture viewing by college students.

Finally, the company has decided to include ratings from college dorms. I bet the guys over at the Daily Show and other college-skewing shows must be very happy.

Via Lost Remote TV Blog

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    juan For the last 10 years I have been part of the digital media revolution as a founder, manager and consultant to internet companies in Europe and the US.

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