06 Nov, 2006
10 digital trends in Marathon running
Posted by: Juan Lopez-Valcarcel In: Analysis| Gadgets & Wireless| Off-Topic

ING NYC Marathon Medals - Image uploaded to Flickr by PerRockSide
37,954 people ran 26.2 miles (42.2 km). Congratulations to each and everyone of you!
We were very excited to have our friend Jordi visiting us this weekend to run the race, and talking with him got me thinking about the impressive amount of digital technology that goes into running these days.
Here is a list of 10 digital trends in NYC Marathon running:
online lottery
train for the race, eat the right food, buy the right equipment and meet fellow runners
chip on your shoe tracks your running time through the race - you can check the results online or sign up for mobile alerts
inspire you or help you preview the race course
streamed over the web, paying $4.99 to follow individual runners or Lance Armstrong
Heart Rate Monitors that track your heart to achieve optimal performance, plus your distance and speed if you add a foot pod
GPS version to track your speed
iPod connected to your Nike shoes, giving you real time feedback on your run
brightroom
But despite all this technology, at the end it all comes down to the individual mind and body achieving a major goal through training, perseverance, sweat, blood and tears.
Congratulations to all the runners!

For the last 10 years I have been part of the digital media revolution as a